Global Ad Server Market Research Report 2024

Report ID: 1898979 | Published Date: Feb 2026 | No. of Page: 80 | Base Year: 2025 | Rating: 4.6 | Webstory: Check our Web story
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Impact of U.S Tarrifs Analyzed 2025 

1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Ad Server Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Cloud-based
        1.2.3 On-premises
    1.3 Market by Application
        1.3.1 Global Ad Server Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Publishers
        1.3.3 Advertisers
        1.3.4 Other
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Ad Server Market Perspective (2017-2028)
    2.2 Ad Server Growth Trends by Region
        2.2.1 Ad Server Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Ad Server Historic Market Size by Region (2017-2022)
        2.2.3 Ad Server Forecasted Market Size by Region (2023-2028)
    2.3 Ad Server Market Dynamics
        2.3.1 Ad Server Industry Trends
        2.3.2 Ad Server Market Drivers
        2.3.3 Ad Server Market Challenges
        2.3.4 Ad Server Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Ad Server Players by Revenue
        3.1.1 Global Top Ad Server Players by Revenue (2017-2022)
        3.1.2 Global Ad Server Revenue Market Share by Players (2017-2022)
    3.2 Global Ad Server Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Ad Server Revenue
    3.4 Global Ad Server Market Concentration Ratio
        3.4.1 Global Ad Server Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Ad Server Revenue in 2021
    3.5 Ad Server Key Players Head office and Area Served
    3.6 Key Players Ad Server Product Solution and Service
    3.7 Date of Enter into Ad Server Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Ad Server Breakdown Data by Type
    4.1 Global Ad Server Historic Market Size by Type (2017-2022)
    4.2 Global Ad Server Forecasted Market Size by Type (2023-2028)
5 Ad Server Breakdown Data by Application
    5.1 Global Ad Server Historic Market Size by Application (2017-2022)
    5.2 Global Ad Server Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Ad Server Market Size (2017-2028)
    6.2 North America Ad Server Market Size by Country (2017-2022)
    6.3 North America Ad Server Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Ad Server Market Size (2017-2028)
    7.2 Europe Ad Server Market Size by Country (2017-2022)
    7.3 Europe Ad Server Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Ad Server Market Size (2017-2028)
    8.2 Asia-Pacific Ad Server Market Size by Country (2017-2022)
    8.3 Asia-Pacific Ad Server Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Ad Server Market Size (2017-2028)
    9.2 Latin America Ad Server Market Size by Country (2017-2022)
    9.3 Latin America Ad Server Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Ad Server Market Size (2017-2028)
    10.2 Middle East & Africa Ad Server Market Size by Country (2017-2022)
    10.3 Middle East & Africa Ad Server Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Google
        11.1.1 Google Company Detail
        11.1.2 Google Business Overview
        11.1.3 Google Ad Server Introduction
        11.1.4 Google Revenue in Ad Server Business (2017-2022)
        11.1.5 Google Recent Development
    11.2 AdButler
        11.2.1 AdButler Company Detail
        11.2.2 AdButler Business Overview
        11.2.3 AdButler Ad Server Introduction
        11.2.4 AdButler Revenue in Ad Server Business (2017-2022)
        11.2.5 AdButler Recent Development
    11.3 Adzerk
        11.3.1 Adzerk Company Detail
        11.3.2 Adzerk Business Overview
        11.3.3 Adzerk Ad Server Introduction
        11.3.4 Adzerk Revenue in Ad Server Business (2017-2022)
        11.3.5 Adzerk Recent Development
    11.4 Epom Ad Server
        11.4.1 Epom Ad Server Company Detail
        11.4.2 Epom Ad Server Business Overview
        11.4.3 Epom Ad Server Ad Server Introduction
        11.4.4 Epom Ad Server Revenue in Ad Server Business (2017-2022)
        11.4.5 Epom Ad Server Recent Development
    11.5 Revive Adserver
        11.5.1 Revive Adserver Company Detail
        11.5.2 Revive Adserver Business Overview
        11.5.3 Revive Adserver Ad Server Introduction
        11.5.4 Revive Adserver Revenue in Ad Server Business (2017-2022)
        11.5.5 Revive Adserver Recent Development
    11.6 Facebook
        11.6.1 Facebook Company Detail
        11.6.2 Facebook Business Overview
        11.6.3 Facebook Ad Server Introduction
        11.6.4 Facebook Revenue in Ad Server Business (2017-2022)
        11.6.5 Facebook Recent Development
    11.7 OIO Publisher
        11.7.1 OIO Publisher Company Detail
        11.7.2 OIO Publisher Business Overview
        11.7.3 OIO Publisher Ad Server Introduction
        11.7.4 OIO Publisher Revenue in Ad Server Business (2017-2022)
        11.7.5 OIO Publisher Recent Development
    11.8 AdGlare
        11.8.1 AdGlare Company Detail
        11.8.2 AdGlare Business Overview
        11.8.3 AdGlare Ad Server Introduction
        11.8.4 AdGlare Revenue in Ad Server Business (2017-2022)
        11.8.5 AdGlare Recent Development
    11.9 Outbrain
        11.9.1 Outbrain Company Detail
        11.9.2 Outbrain Business Overview
        11.9.3 Outbrain Ad Server Introduction
        11.9.4 Outbrain Revenue in Ad Server Business (2017-2022)
        11.9.5 Outbrain Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global Ad Server Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Cloud-based
    Table 3. Key Players of On-premises
    Table 4. Global Ad Server Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 5. Global Ad Server Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 6. Global Ad Server Market Size by Region (2017-2022) & (US$ Million)
    Table 7. Global Ad Server Market Share by Region (2017-2022)
    Table 8. Global Ad Server Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 9. Global Ad Server Market Share by Region (2023-2028)
    Table 10. Ad Server Market Trends
    Table 11. Ad Server Market Drivers
    Table 12. Ad Server Market Challenges
    Table 13. Ad Server Market Restraints
    Table 14. Global Ad Server Revenue by Players (2017-2022) & (US$ Million)
    Table 15. Global Ad Server Market Share by Players (2017-2022)
    Table 16. Global Top Ad Server Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Server as of 2021)
    Table 17. Ranking of Global Top Ad Server Companies by Revenue (US$ Million) in 2021
    Table 18. Global 5 Largest Players Market Share by Ad Server Revenue (CR5 and HHI) & (2017-2022)
    Table 19. Key Players Headquarters and Area Served
    Table 20. Key Players Ad Server Product Solution and Service
    Table 21. Date of Enter into Ad Server Market
    Table 22. Mergers & Acquisitions, Expansion Plans
    Table 23. Global Ad Server Market Size by Type (2017-2022) & (US$ Million)
    Table 24. Global Ad Server Revenue Market Share by Type (2017-2022)
    Table 25. Global Ad Server Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 26. Global Ad Server Revenue Market Share by Type (2023-2028)
    Table 27. Global Ad Server Market Size by Application (2017-2022) & (US$ Million)
    Table 28. Global Ad Server Revenue Market Share by Application (2017-2022)
    Table 29. Global Ad Server Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 30. Global Ad Server Revenue Market Share by Application (2023-2028)
    Table 31. North America Ad Server Market Size by Country (2017-2022) & (US$ Million)
    Table 32. North America Ad Server Market Size by Country (2023-2028) & (US$ Million)
    Table 33. Europe Ad Server Market Size by Country (2017-2022) & (US$ Million)
    Table 34. Europe Ad Server Market Size by Country (2023-2028) & (US$ Million)
    Table 35. Asia-Pacific Ad Server Market Size by Region (2017-2022) & (US$ Million)
    Table 36. Asia-Pacific Ad Server Market Size by Region (2023-2028) & (US$ Million)
    Table 37. Latin America Ad Server Market Size by Country (2017-2022) & (US$ Million)
    Table 38. Latin America Ad Server Market Size by Country (2023-2028) & (US$ Million)
    Table 39. Middle East & Africa Ad Server Market Size by Country (2017-2022) & (US$ Million)
    Table 40. Middle East & Africa Ad Server Market Size by Country (2023-2028) & (US$ Million)
    Table 41. Google Company Detail
    Table 42. Google Business Overview
    Table 43. Google Ad Server Product
    Table 44. Google Revenue in Ad Server Business (2017-2022) & (US$ Million)
    Table 45. Google Recent Development
    Table 46. AdButler Company Detail
    Table 47. AdButler Business Overview
    Table 48. AdButler Ad Server Product
    Table 49. AdButler Revenue in Ad Server Business (2017-2022) & (US$ Million)
    Table 50. AdButler Recent Development
    Table 51. Adzerk Company Detail
    Table 52. Adzerk Business Overview
    Table 53. Adzerk Ad Server Product
    Table 54. Adzerk Revenue in Ad Server Business (2017-2022) & (US$ Million)
    Table 55. Adzerk Recent Development
    Table 56. Epom Ad Server Company Detail
    Table 57. Epom Ad Server Business Overview
    Table 58. Epom Ad Server Ad Server Product
    Table 59. Epom Ad Server Revenue in Ad Server Business (2017-2022) & (US$ Million)
    Table 60. Epom Ad Server Recent Development
    Table 61. Revive Adserver Company Detail
    Table 62. Revive Adserver Business Overview
    Table 63. Revive Adserver Ad Server Product
    Table 64. Revive Adserver Revenue in Ad Server Business (2017-2022) & (US$ Million)
    Table 65. Revive Adserver Recent Development
    Table 66. Facebook Company Detail
    Table 67. Facebook Business Overview
    Table 68. Facebook Ad Server Product
    Table 69. Facebook Revenue in Ad Server Business (2017-2022) & (US$ Million)
    Table 70. Facebook Recent Development
    Table 71. OIO Publisher Company Detail
    Table 72. OIO Publisher Business Overview
    Table 73. OIO Publisher Ad Server Product
    Table 74. OIO Publisher Revenue in Ad Server Business (2017-2022) & (US$ Million)
    Table 75. OIO Publisher Recent Development
    Table 76. AdGlare Company Detail
    Table 77. AdGlare Business Overview
    Table 78. AdGlare Ad Server Product
    Table 79. AdGlare Revenue in Ad Server Business (2017-2022) & (US$ Million)
    Table 80. AdGlare Recent Development
    Table 81. Outbrain Company Detail
    Table 82. Outbrain Business Overview
    Table 83. Outbrain Ad Server Product
    Table 84. Outbrain Revenue in Ad Server Business (2017-2022) & (US$ Million)
    Table 85. Outbrain Recent Development
    Table 86. Research Programs/Design for This Report
    Table 87. Key Data Information from Secondary Sources
    Table 88. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Ad Server Market Share by Type: 2021 VS 2028
    Figure 2. Cloud-based Features
    Figure 3. On-premises Features
    Figure 4. Global Ad Server Market Share by Application in 2021 & 2028
    Figure 5. Publishers Case Studies
    Figure 6. Advertisers Case Studies
    Figure 7. Other Case Studies
    Figure 8. Ad Server Report Years Considered
    Figure 9. Global Ad Server Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 10. Global Ad Server Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 11. Global Ad Server Market Share by Region: 2021 VS 2028
    Figure 12. Global Ad Server Market Share by Players in 2021
    Figure 13. Global Top Ad Server Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Server as of 2021)
    Figure 14. The Top 10 and 5 Players Market Share by Ad Server Revenue in 2021
    Figure 15. North America Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 16. North America Ad Server Market Share by Country (2017-2028)
    Figure 17. United States Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 18. Canada Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 19. Europe Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 20. Europe Ad Server Market Share by Country (2017-2028)
    Figure 21. Germany Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. France Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. U.K. Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Italy Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Russia Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Nordic Countries Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Asia-Pacific Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Asia-Pacific Ad Server Market Share by Region (2017-2028)
    Figure 29. China Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Japan Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. South Korea Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Southeast Asia Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. India Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Australia Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Latin America Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Latin America Ad Server Market Share by Country (2017-2028)
    Figure 37. Mexico Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Brazil Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Middle East & Africa Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Middle East & Africa Ad Server Market Share by Country (2017-2028)
    Figure 41. Turkey Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Saudi Arabia Ad Server Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Google Revenue Growth Rate in Ad Server Business (2017-2022)
    Figure 44. AdButler Revenue Growth Rate in Ad Server Business (2017-2022)
    Figure 45. Adzerk Revenue Growth Rate in Ad Server Business (2017-2022)
    Figure 46. Epom Ad Server Revenue Growth Rate in Ad Server Business (2017-2022)
    Figure 47. Revive Adserver Revenue Growth Rate in Ad Server Business (2017-2022)
    Figure 48. Facebook Revenue Growth Rate in Ad Server Business (2017-2022)
    Figure 49. OIO Publisher Revenue Growth Rate in Ad Server Business (2017-2022)
    Figure 50. AdGlare Revenue Growth Rate in Ad Server Business (2017-2022)
    Figure 51. Outbrain Revenue Growth Rate in Ad Server Business (2017-2022)
    Figure 52. Bottom-up and Top-down Approaches for This Report
    Figure 53. Data Triangulation
    Figure 54. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Google
AdButler
Adzerk
Epom Ad Server
Revive Adserver
Facebook
OIO Publisher
AdGlare
Outbrain
Frequently Asked Questions
Ad Server report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Ad Server report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Ad Server report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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