In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the mobile applications. With adaption of digital marketing and smartphones penetration worldwide, there are lucrative opportunities for in-app advertising worldwide.
The global in-app advertising market is primarily driven by the increasing smartphone penetration and increased use of various smart phone applications, which the consumers use regularly such as Facebook, WhatsApp among others. Among various smart phone applications, the messaging applications will have a significant effect on the in-app advertising market as the consumers use the messaging applications on a regular basis compared to other smartphone applications. It is expected that the smartphone messaging applications will gain a billion new users in the next few years, which in turn will drive the market for in-app advertising market globally. Moreover, the increase in the number of smart phone applications downloads from google play store, iOS store will also drive the market for in-app advertising market globally. However, the technicality issues like the testing of advertisements for in-app advertising for different smartphone software’s like android and iOS are time-consuming as both software’s display contents differently which might pose as a restraint to the in-app advertising market globally.

Market Analysis and Insights: Global In-App Advertising Market
The global In-App Advertising market size is projected to reach US$ XX million by 2027, from US$ XX million in 2020, at a CAGR of XX% during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global In-App Advertising market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global In-App Advertising market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global In-App Advertising market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global In-App Advertising market.

Global In-App Advertising Scope and Market Size
In-App Advertising market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global In-App Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type
Standard Banner Ads
Interstitial Ads
Hyper-local Targeted Ads
Rich Media Ads
Video Ads
Native Ads

Segment by Application
Messaging
Online Shopping
Ticketing
Others

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
Chartboost
Flurry
Inmobi
Millennial media
Mopub