A geographic information system (GIS) is a system designed to capture, store, manipulate, analyze, manage, and present spatial or geographic data. The acronym GIS is sometimes used for geographic information science (GIScience) to refer to the academic discipline that studies geographic information systems and is a large domain within the broader academic discipline of geoinformatics. What goes beyond a GIS is a spatial data infrastructure, a concept that has no such restrictive boundaries.
The increasing use of GIS in marketing is one of the key growth drivers of this market. GIS helps identify relations between customers’ geographical presence and organizations’ marketing campaigns. Moreover, organizations are increasingly using GIS technology to improve their customer segmentation and targeting as it provides customer details based on customer culture, lifestyle, demography, buying behaviour, other important details. Furthermore, the financial services and retail industries also using GIS technology for effective marketing campaigns

Market Analysis and Insights: Global Geographic Information System Market
The global Geographic Information System market size is projected to reach US$ XX million by 2027, from US$ XX million in 2020, at a CAGR of XX% during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Geographic Information System market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Geographic Information System market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Geographic Information System market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Geographic Information System market.

Global Geographic Information System Scope and Market Size
Geographic Information System market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Geographic Information System market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type
GIS Collectors
Total Stations
Imaging Sensors
GNSS/GPS Antennas
LIDAR

Segment by Application
Agriculture
Construction
Transportation
Utilities
Oil & Gas
Mining

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
Esri
Hexagon
Pitney Bowes
Rolta India
MDA
Autodesk
GE Energy
China Information Technology
SuperMap